FIVE STEPS TO A FALVIN SALE
“Any customer who buys a FALVIN frame
has tried it on first”
About FALVIN´s frames
– Strong focus on aesthetics with a twist
– Classic silhouettes that secure a good fit to the face
– Clean graphical expression that complements the face
About production
–Handmade in Japan for the best quality
–Titanium, which ensures light weight and comfortable frames
Selling points
1. High quality
2. Danish design handmade in Japan
3. The design reflects personal style – classic with a twist
4. Easy to style with different wardrobes because of the colours
5. Precious surface details of Gold and Palladium
6. The case is handmade in real leather
CUSTOMER JOURNEY
Invite the customer to try on an attractive frame that complement their style
Show the customer how the shapes and colours reflect their personality
Convince the customer of FALVIN´s high quality – let them hold and feel the frame
Explain the graphical concept and the handcrafted aspect
Help the customer choose the right frame
PHOTO CREDIT LYF - OTTICO PAGLIA